Globo closes an unprecedented deal of licensing with NHK Enterprises (JAPAN)
Globo closes an unprecedented deal of licensing with NHK Enterprises (JAPAN)
20-10-2022
“Brazil Avenue (Series Version)”, adaptation of Globo’s telenovela most sold in the international market, will now arrive in Japan through a deal with NHK Enterprises Inc. (NEP), business arm of the group of NHK, Japan’s public broadcaster. In the partnership disclosed during MIPCOM 2022, NEP plans to deliver “Brazil Avenue” via Japanese TV and VOD players in January 2023. The telenovela was a huge success with the audience in 2012 and was also licensed for more than 140 countries.
With the deal, the players responsible for initial broadcasting/streaming the shows to the final public will be LaLa TV (broadcast partner) owned by Jupiter Entertainment, a group company of J:COM the largest cable station in Japan, as well as Hikari TV (streaming partner) operated by NTT DOCOMO, INC., Japan's largest telecommunications company, and they will exhibit the production as of January 2023.
To increase its presence in the region, Globo, which is a content production reference in Latin America, has been searching for strategic partnerships such as this unprecedented deal with NHK Enterprises, Inc.
“The Japanese market has a high demand for good stories. The local audience usually watches revenge and fiction plots; thus, ‘Brazil Avenue’ completely meet these needs. We’re pretty sure that it will be the first of many partnerships like this in the region,” says Angela Colla, Head of International Sales at Globo.
Brazil Avenue
'Brazil Avenue' is a dynamic, lifelike, and modern story that reveals how blind ambition and inflicted cruelty can change the course of a life. This is the dramatic story of Rita, who struggles to recover the life her dreadful stepmother Carminha took from her when she was a child. She will have to confront her past and decide how far she is willing to go to exact revenge on the people that hurt her the most.
About Globo
The largest media company in Latin America, Globo brings together open TV and pay TV channels, in addition to having digital products and services. Its linear channels reach more than 100 million people in Brazil every day. And, thanks to its extensive network of associated subsidiaries throughout the country, it can be local, regional, and national at the same time. In 2018, it began its path of digital transformation and became a media-tech company, relying heavily on technology and focusing on direct relationships with consumers. It offers the audience a complete viewing experience, which combines the ability to produce high-quality content with technological expertise, with distribution on several platforms such as TV Globo, a broadcast TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products such as G1 news, GE.globo sports, and Gshow entertainment, among others.
About NHK Enterprises Inc.
Ever since the founding of NHK Enterprises, Inc. (NEP) in 1985, the company has been a core business organization within the NHK Group. Whilst it continues to engage in a wide range of commercial activities including developing and producing programs and events and more, with long and extensive experience in the international market, NEP acquires the best content from around the world for various Japanese media, including NHK. The genres it deals with range from drama, documentary, film to classical and popular music, performing arts and animation.