Globo presents light and positive content for the ‘new normal’ on showcase at MIP Cancun 2020
Event highlights launches and big hits ‘The Incredible 90's’,‘The Good Side of Life!’ and ‘All the Women in the World’
12-11-2020
Faced with a “new normal”, audiences around the world are looking for lighter and more positive content. In line with this consumer trend, Globo promotes the ‘Globo Showcase: Feel-Good Stories for All Audiences’ on November 17th (Tuesday), at 3PM EST, within the official agenda of MIP Cancun 2020, to present overproductions, between releases and hits, which stand out for their stories full of freshness and positivism, with narratives that engage and thrill consumers of various ages.
The showcase, which will include the participation of Pablo Ghiglione, Globo’s Sales Manager, reveals one of the company’s novelties for the international market: the telenovela ‘The Incredible 90's’, a solar and fun production, written by Izabel de Oliveira and Paula Amaral, and directed by Jorge Fernando. The plot is packed by the trajectory of three ex-child stars who wish to regain success after the end of a musical group during childhood. Against the backdrop of the golden days of the 1990s, the plot provides a real time travel, either through aesthetics, soundtrack, and costumes.
Globo will also present ‘The Good Side of Life!’, a telenovela written by Walcyr Carrasco and directed by Jorge Fernando, currently on air in Portugal, where it is the audience leader in its slot. With a story that addresses the good side of life, the plot is set in the 1940s and has as its main sources of inspiration the classic illuminist ‘Candid or Optimism’, published in 1759 by the philosopher Voltaire. Throughout his career, the protagonist, abandoned shortly after birth, faces many difficulties, but faces daily life with passion, good humor, humility, and generosity. The production was recently aired in Uruguay, reaching high audience ratings, and its re-run in Brazil this year was also an audience phenomenon.
Following the presentation, one of the most recent news in Globoplay original series: ‘All the Women in the World’, a light, poetic, engaging and humorous production. The contemporary romantic comedy tells the story of Paulo (Emilio Dantas, ‘Edge of Desire’) a man in love with freedom, poetry and all the women in the world. An architect by training and a poet at heart, this 40-year-old bohemian guy dives body and soul into each of the relationships he lives, falling in love, each episode, with each of the women – for their stories and differences – in his own way. He allows himself to lead to a state of ecstasy that only love without cliché is capable of providing. He loves love, loves loving and has passion as a fuel for life. However, in the same intensity mourning lives when it is abandoned by women.
Finally, Globo will exclusively show the teaser of a novelty that will soon be launched on the international market: the telenovela ‘A Mother´s Love’, written by Manuela Dias (‘Above Justice’) and with artistic direction by José Luiz Villamarim (‘Brazil Avenue’). The plot brings the story of three mothers who get close in the love they feel for their children, but who live quite different realities.