“Pantanal”: Audience leader in Brazilian Television
Remake of a classic from the 90s, which marked the history of Brazilian television, repeats the recipe for success in several generations
24-10-2022
A great epic, with engaging and universal love stories, in the exuberance of Brazilian nature: This is the recipe for the success of “Pantanal,” Globo’s new release presented to the international market, which has been consolidating itself as an phenomenon in Brazil. The plot, a classic family saga, which had already been a huge success in the country 30 years ago through the work of the author Benedito Ruy Barbosa, was updated for a new version written by his grandson, Bruno Luperi, and continues to captivate audiences. From the dive among so many lessons, evident or metaphorical, together with the depth of the characters that navigate through details that build the telenovela, emerges the link that seals the plot’s historical success.
On air since March in the primetime of Brazilian Free TV, the telenovela is currently the program with the largest audience in the country, reaching 35.8 million people per day, extending to all audiences and with a 30% growth compared to the previous telenovela in the time slot.
In comparison with the 3 previous telenovelas, it also registers an increase in audience and participation. Brazilians are not only connected, but also loyal: The audience curve has been growing throughout the exhibition, with audience gains over the weeks, increase in time spent, and growth in all parts of the country.
In streaming, the consumption level is also higher than previous telenovelas, being the 2nd most consumed production in the period in Globoplay, Globo’s streaming platform. On social media, the performance is maintained - it is the 2nd most commented TV Globo show on Twitter and the leader among telenovelas, generating a volume of two million tweets in the period. (sources: Buzzmonitor/Google Analytics/Kantar Ibope Media – PNT | from 03/28/2022 to 05/21/2022).
“Pantanal is a work whose narrative has shown to be capable of involving different audience profiles in different windows. In other words, it is an extremely strategic product with high power of engagement and loyalty, which reinforces Globo’s positioning as a quality reference in the audiovisual market,” says Angela Colla, Head of International Sales at Globo.
About the telenovela:
One of the telenovelas most present in the Brazilian imagination, Pantanal is a family saga about the Leôncio and the Marruá, set in one of the richest ecosystems in the world. After the mysterious disappearance of his father, Joventino, cowboy José Leôncio becomes a wealthy owner of lands, including a ranch in the Pantanal. More than twenty years have passed and, embittered by his father’s disappearance and his wife’s flight to Rio de Janeiro with their son, Jove, José Leôncio has the chance to reconcile with the boy, now a young man raised in the big city with values and habits very different from his own. The cast includes renowned names such as Marcos Palmeira, Juliana Paes, Murilo Benício, Dira Paes, Alanis Guillen, Jesuíta Barbosa, Bruna Linzmeyer, Renato Góes, and others.