PARAMOUNT AND GLOBO CLOSE AGREEMENT TO BROADCAST IN LATIN AMERICA THE SUCCESSFUL BRAZILIAN TELENOVELA PANTANAL
The new version of the 90s classic is the audience leader in Brazil and will soon premiere on Paramount+ as well as on the broadcast television channels Telefe and ChilevisiĆ³n.
24-10-2022
Paramount, the leading media and entertainment company, announced an agreement with Globo, the main producer of content in Portuguese in Latin America, for the acquisition of the rights to Pantanal, the successful telenovela that premiered in March of this year, in the prime time of Brazilian broadcast television and is the production with the highest audience in the country, reaching 35.8 million people per day, reaching all audiences.
Pantanal is going to be broadcast on the premium streaming platform Paramount+ in Latin America and the leading broadcast television channels Telefe, in Argentina, and Chilevisión, in Chile. In addition, there will be special content about the telenovela on Paramount's leading free streaming television platform, Pluto TV.
“Pantanal is a strategic production because it has a story with enormous potential, with a narrative that breaks limits, that attracts and resonates with different audiences. In addition, it can be shown in different windows, as is the case with this association, which covers streaming and broadcast television. Not to mention that its technical quality reinforces Globo's position as a reference content producer”, adds Angela Colla, Head of International Sales at Globo.
“We are always looking for the best content for Paramount+, both when we produce and when we seek quality content from partners to integrate into our screens, and Pantanal is a clear reflection of that,” assured Natalia Juliao, VP of Content and Programming Strategy, Streaming at Paramount.
"The power of our ecosystem with streaming, linear and digital television will give this content, which is an absolute success in Brazil, unique visibility and a large audience throughout Latin America," added Guillermo Pendino, VP Brand Head of Telefe and Chilevisión in Paramount Hub Latam Sur.
The telenovela follows the story of a young man who, after the mysterious disappearance of his father, Joventino , the farmhand José Leôncio becomes a rich farmer in the Pantanal. Over twenty years have passed and, embittered by the disappearance of his father and the flight of his wife to Rio de Janeiro with their baby son, José Leôncio has the opportunity to reconcile with the child, now a young man who was raised in the big city with values and habits very different from his father’s.
Directed by Rogério Gomes (Empire, Time After Time and Edge of Desire) and Gustavo Fernández (Brasil Avenue and Boogie Oogie), the series features an incredible cast starring Alanis Guillen as Juma Marruá, Marcos Palmeira as José Leôncio , Jesuíta Barbosa as Jove and Dira Paes as Filomena Aparecida.
Pantanal premiered in March of this year, in prime time on Brazilian broadcast television, and is the production with the largest audience in the country, reaching 35.8 million people per day, reaching all audiences and with a growth of 30% compared to the previous telenovela in the time slot.
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About Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences around the world. Powered by iconic studios, networks, and broadcast services, Paramount's portfolio of consumer brands includes Telefe, Chilevisión, CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV, and Simon & Schuster, among others. Paramount has the largest share of the US television audience and is one of the most extensive libraries of film and television titles in the industry. In addition to offering innovative broadcast services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.
About Globo
The largest media company in Latin America, Globo brings together open TV and pay TV channels, in addition to having digital products and services. Its linear channels reach more than 100 million people in Brazil every day. And, thanks to its extensive network of associated subsidiaries throughout the country, it can be local, regional, and national at the same time. In 2018, it began its path of digital transformation and became a media-tech company, relying heavily on technology and focusing on direct relationships with consumers. It offers the audience a complete viewing experience, which combines the ability to produce high-quality content with technological expertise, with distribution on several platforms such as TV Globo, a broadcast TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products such as G1 news, GE.globo sports, and Gshow entertainment, among others.