TelevisaUnivision and Globo Announce Strategic Alliance for Distribution and Co-Production of Fictional Content at MIPCOM 2022
Two of the largest global media companies broaden their collaboration and bring some of their top, exclusive original content to new international markets.
20-10-2022
TelevisaUnivision and Globo have announced today a strategic alliance for distribution and co-production that will involve, initially, three productions in the fiction genre.
The first productions that are already included in the deal are two ViX+ productions by TelevisaUnivision: the recently launched series La Mujer del Diablo (The Devil’s Wife) and upcoming series Travesuras de la Niña Mala. (Bad Girl), based on Mario Vargas Llosa’s book; and the Globoplay Original telenovela Todas as Flores (All the Flowers).
The first season of La Mujer del Diablo is available exclusively on ViX+ in the United States and throughout Spanish-speaking Latin America, whereas Travesuras de la Niña Mala will premiere on ViX+ later this year; both series will be shown in Brazil on Globoplay. Todas as Flores, which premieres on October 19 on Globoplay, will be available on ViX+ before any other platform in the Americas. Also as part of the deal, for outside of the Americas, both companies will coordinate distribution efforts to the rest of the world.
“These are two companies that are internationally renowned for their high quality and prolific production engines, both being responsible for some of the most beloved and iconic telenovelas, movies and series,” said Pierluigi Gazzolo, President and Chief Transformation Officer of TelevisaUnivision. “It’s really a great opportunity for us to be able to take this content to our massive audiences, who are used to enjoying the great storytelling and production quality from both Globo TV and TelevisaUnivision.”
“Both Globoplay and ViX+ have the ambition to show that regional players are important contenders in the streaming scenario and that their relevance will scale up in the coming years. By joining forces, Globo and TelevisaUnivision will foster the reach and the popularity of these high potential productions and strengthen their content offering”, said Erick Brêtas, Globo’s Chief Digital & Pay TV Channels Officer. “We believe that this is only a first step towards a long term collaboration between our companies”.
Both Travesuras de la Niña Mala and Todas as Flores were presented during MIPCOM - the world’s largest gathering of television entertainment professionals - providing an opportunity for TelevisaUnivision and Globo to highlight this groundbreaking partnership and production, featuring Latin American content on the world stage.
Visit televisaunivision.com for more information on TelevisaUnivision and follow us on Twitter and Instagram. Visit screening.globo.com for more information on Globo.
TelevisaUnivision Media Contact
Celene Torres [email protected]
Globo Media Contact
Leticia Schustoff [email protected]
Joanna Saldanha [email protected]
About TelevisaUnivision
As the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company's media portfolio includes the top-rated broadcast networks Univision and UniMás in the US and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No.1 Spanish-language sports network in the US and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the US and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated US radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company's prominent digital assets include Univision.com, Univision NOW, and several top-rated digital apps. For more information, visit televisaunivision.com.
About Globo
The largest media company in Latin America, Globo brings together open TV and pay TV channels, in addition to having digital products and services. Its linear channels reach more than 100 million people in Brazil every day. And, thanks to its extensive network of associated subsidiaries throughout the country, it can be local, regional, and national at the same time. In 2018, it began its path of digital transformation and became a media-tech company, relying heavily on technology and focusing on direct relationships with consumers. It offers the audience a complete viewing experience, which combines the ability to produce high-quality content with technological expertise, with distribution on several platforms such as TV Globo, a broadcast TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products such as G1 news, GE.globo sports, and Gshow entertainment, among others.